CalEthos and SHOWCASE Featured in Marijuana Business Magazine

Permanent Pop-Up

“Holding pop-up events in marijuana retailers is one way cannabis companies can connect directly with consumers. But because the pop-ups are temporary, there’s no guarantee that a company’s products will stay top of mind the next time a customer visits the store.

“That’s why CalEthos, a Tustin, California-based holding company that owns cannabis stores, has created a retail concept dubbed Showcase.”

Marijuana Business Magazine highlights the way SHOWCASE is solving a major pain point for cannabis product brands.

Read the full article.

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