“Holding pop-up events in marijuana retailers is one way cannabis companies can connect directly with consumers. But because the pop-ups are temporary, there’s no guarantee that a company’s products will stay top of mind the next time a customer visits the store.
“That’s why CalEthos, a Tustin, California-based holding company that owns cannabis stores, has created a retail concept dubbed Showcase.”
Marijuana Business Magazine highlights the way SHOWCASE is solving a major pain point for cannabis product brands.
