CalEthos Unveils Immersive Showcase Retail Concept for Cannabis Brands
The Showcase retail model puts brands first and prioritizes customer engagement.
“[CalEthos CEO Michael] Campbell began spending time in California, talking with business owners about what was needed and where things were going in this burgeoning legal landscape.
‘Through that process, we learned a lot about the game,’ he says, describing his forays into the sprawling market. ‘The single biggest weakness we saw in the market was retail, but the single biggest OPPORTUNITY was retail.'”
Cannabis Business Times takes an exciting look at the unique new concept behind SHOWCASE.